Sabrina B.

Sabrina B. has extensive experience in integrated customer marketing and demand generation, currently working at Workday since July 2022. Prior roles include Director of Demand Generation and GTM at Vesta, where Sabrina successfully increased a sales pipeline by over $32M through global campaigns. Sabrina's expertise spans marketing strategy development, brand awareness, and digital marketing, with a proven track record of managing substantial marketing budgets and driving significant lead generation. Previous positions at Ingenico and RouteMatch Software involved leading marketing initiatives, developing go-to-market plans, and executing large-scale events, showcasing a strong background in both B2B and B2C marketing contexts. Sabrina holds an MBA in Marketing from Kennesaw State University and a BA in Economics from the University of Virginia.