Amelia Erickson

Amelia Erickson is a seasoned marketing professional with extensive experience in demand generation, currently serving as VP of Demand Generation at WorkFusion since January 2022, and previously as Senior Director of Demand Generation. Prior roles include Director of Demand Generation at Procare Software and GutCheck, where significant contributions included developing data-driven lead generation strategies, managing marketing automation platforms, and optimizing campaign performance. Earlier experience at Rally Software Development encompassed roles in marketing operations and demand generation, where responsibilities included managing marketing databases and executing lead nurturing programs. Amelia holds a Bachelor of Business Administration in Marketing from the University of Colorado Boulder.