Working Planet Marketing Group
Soren Ryherd is the President and Co-Founder of Working Planet Marketing Group, a digital advertising analytics and management firm. Soren was also the Founder of The Retail Project RI, a venture aimed at building profitable online retail stores and integrating them into brick & mortar locations in Rhode Island. Prior to that, Soren worked as the Director of Sales/Marketing at Miller Systems, Director of Client Services at Beacon Learning/UTU, and General Manager at Cybersmith. Soren holds a M.A. in Geography/Remote Sensing from Boston University and a B.A. in Geography/Urban Planning, Political Science from Western Washington University.
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Working Planet Marketing Group
Working Planet is a quantitative digital marketing agency serving as a trusted partner in moving the needle on profit for our clients. Since 2003 Working Planet has used integration of ad network, site performance, and post-web lead and sales data combined with custom statistical modeling to provide efficiency, growth and risk management in managing and optimizing our clients' online media buys. By utilizing our clients' Net Profit as *the* marketing metric, Working Planet avoids traditional marketing pitfalls in driving aggregate profitability for clients.