Heidi Machel-Lyons is an accomplished professional with extensive experience in sales and business development across various industries. Currently serving as Sales Manager for Mid-Market DACH at Workiva, Heidi previously held significant roles including Principal Azure Specialist Data & AI at Microsoft and multiple positions at SAP, such as Account Executive and Senior Business Development Manager. Heidi's educational background includes a Master of Business Administration from Cardiff Metropolitan University and degrees in Arts and Science from International University of Applied Sciences Bad Honnef - Bonn and Northern Arizona University, respectively. Additionally, experience includes roles in international student coordination at Cardiff Metropolitan University and management training at Sandals Resorts International.
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