WorkMom exists because the support available to senior mothers navigating a career crossroads has never matched the complexity of what they are actually facing.

The system was not designed with her in mind. The metrics that got her to Director or VP, availability, visibility, after hours relationship building, were built around someone without primary caregiving responsibilities. Nobody updated the playbook when that assumption stopped being true.

Career coaches don't understand the executive context. Executive coaches don't account for motherhood. Therapists help process feelings but don't help pressure test a decision.

She has been getting fragments of support from every direction. None of it adds up to a complete picture.

WorkMom is the missing piece.

Founded by Mel Goodman, former second-line sales leader at Salesforce and tech executive of 15+ years, WorkMom was built for senior mothers at a career inflection point who are ready to stop deliberating and start moving.

The flagship program, Career Crossroads Lab, is a six week, high touch advisory experience for Directors and VPs who are quietly questioning whether their current path still fits the life they are living now.

Inside the Lab, clients:

-Identify the real decision underneath the noise
-Separate what is a temporary season from what is genuine misalignment
-Pressure test their options against their values, capacity, and life stage
-Make a clear, confident decision they won't second-guess
-Build a 90-day execution plan personally audited by Mel

This is not coaching. It is executive level decision architecture designed specifically for the most complex career crossroads a woman will face.

"Mel helped me get clear on what I truly value, what I love, and what path made the most sense for me. I walked away with a clear vision and a solid plan to hit the ground running." ~ Danyale Serocke

Learn more at workmom.io

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