Victor Larsson

Victor Larsson is a seasoned executive with extensive experience in leadership and strategic marketing across multiple industries. Currently serving as Chief Revenue Officer at Vården.se since February 2022, Victor also holds the position of Chairman of the Board at Worko and is the CEO and Founder of JVL Group AB, which specializes in go-to-market consulting and business development. Previous roles include Head of Marketing for IoT and Technology at Ericsson, where Victor managed marketing strategies for emerging technologies, as well as Senior Manager at Connecta Management Consulting, focusing on business and communications strategy across various sectors. With a strong background in telecom, consumer goods, and consulting, Victor has effectively led teams and driven growth initiatives both regionally and internationally. Victor holds a Master's degree in Accounting and Financial Analysis from the Stockholm School of Economics and has participated in an MBA-level exchange program at The Wharton School.