At Workshop Digital, we believe passion drives powerful results. While many agencies highlight their data-driven approach, we consider that table stakes — we focus on what truly matters: outcomes, relationships, and innovation.

What sets us apart is our people-first philosophy. Our team is made up of collaborative, curious experts who value transparency and long-term partnership. We work closely with clients to ensure every decision aligns with business goals, and we continuously push boundaries through testing, learning, and innovation.

What We Do
We specialize in Performance Marketing, SEO, and Analytics for brands looking to scale efficiently and strategically. Our services include:

Search Engine Optimization (SEO)
Full-Service SEO Strategy
Technical SEO Audits & Implementation
Local SEO & Listings
Website Launch & Migration SEO
Content Audits & Production Strategy

Paid Media (PPC & Programmatic)
Paid Search: Google Ads, Microsoft Advertising
Shopping Ads: Google & Microsoft
Display & Video: YouTube, Demand Gen, GDN
Paid Social: Meta, LinkedIn, Twitter/X, TikTok, Reddit, Pinterest
Programmatic & Native: StackAdapt, Simpli.fi, The Trade Desk, Dianomi
Performance Creative Design & Testing

Analytics & Measurement
Digital Strategy & Channel Diagnostics
Dashboarding (Looker Studio, Tableau)
Conversion Tracking & Closed-Loop Reporting
Google Analytics (GA4), Tag Manager (GTM), Adobe DTM
Data Governance & Cookieless Strategy
UX/Behavior Analysis, CRO, Visitor Path Analysis
Call Tracking & Attribution Modeling

Advertising

Marketing

Workshop Digital

The Richmond office focuses on driving growth through innovative marketing strategies and data-driven analytics.

Richmond

Co-Founders

Andrew Miller

Brian Forrester

Chris Laroche

Sara Vicioso

Christopher A. Laroche

Scott Miller

Morgan Jarvis

This department focuses on strategizing, implementing, and analyzing paid media campaigns across various digital platforms.

Paid Media Management

This department is responsible for managing client relationships and ensuring customer satisfaction.

Client Services

This department focuses on enhancing online visibility and search engine rankings to drive traffic and improve digital presence.

Search Optimization

This department oversees strategic direction and decision-making across the organization.

Leadership

This department focuses on analyzing data and insights to drive marketing strategies and growth initiatives.

Marketing Analytics

This department is responsible for developing and executing marketing strategies to promote products and engage customers.

Workshop Digital

Org chart

Teams

Paid Media Management

Client Services

Search Optimization

Leadership

Marketing Analytics

Marketing Department

Offices

Workshop Digital

Org chart

Teams

Paid Media Management

Client Services

Search Optimization

Leadership

Marketing Analytics

Marketing Department

Offices

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