Workstand
Matt Viara is an accomplished Search Marketing Department Manager at Workstand, leading a team managing over 130 Google Ads accounts and achieving quarterly growth targets since Q4 2021. With prior experience as an Account Manager and Paid Search Consultant, Matt has effectively collaborated on digital marketing strategies, enhancing client engagements and expanding client portfolios. Matt's background includes roles in PPC strategy and digital marketing across several companies, such as ClickToast Digital Advertising and 50FISH, demonstrating expertise in SEM, SEO, social media, and email marketing. Matt holds a Bachelor's degree in Business Administration with a concentration in Marketing from the University of Southern Maine and possesses multiple industry certifications.
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Workstand
Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. With SmartEtailing, a bike shop’s website is transformed from a passive advertisement to an interactive, content-rich marketing vehicle that informs and sells to customers. SmartEtailing is committed to the success of local specialty bicycle retailers by providing tools that help them effectively compete in an evolving retail environment.