Jayne Willmott

Jayne Willmott is an experienced marketing professional with a strong background in brand strategy, communications, and leadership across various industries, including apparel, real estate, automotive, and government sectors. Currently serving as Head of Marketing for Hard Yakka and KingGee at Workwear Group, Jayne oversees extensive marketing functions encompassing digital, social, media, and creative production. Previously, Jayne held senior marketing roles at ABN Group, where responsibilities included managing full marketing mixes, and General Motors, focusing on brand communications and strategic development. Experience also includes key positions at Nissan, Holden, and government projects in Victoria. Jayne holds a Bachelor of Business in Marketing from RMIT University, a Professional Certificate in Automotive Dealership Management from the University of Melbourne, and is currently pursuing an MBA in Marketing through Marketing Week.