Workwear Group
Jayne Willmott is an experienced marketing professional with a strong background in brand strategy, communications, and leadership across various industries, including apparel, real estate, automotive, and government sectors. Currently serving as Head of Marketing for Hard Yakka and KingGee at Workwear Group, Jayne oversees extensive marketing functions encompassing digital, social, media, and creative production. Previously, Jayne held senior marketing roles at ABN Group, where responsibilities included managing full marketing mixes, and General Motors, focusing on brand communications and strategic development. Experience also includes key positions at Nissan, Holden, and government projects in Victoria. Jayne holds a Bachelor of Business in Marketing from RMIT University, a Professional Certificate in Automotive Dealership Management from the University of Melbourne, and is currently pursuing an MBA in Marketing through Marketing Week.
Workwear Group
For over a century, we've outfitted millions worldwide. We have iconic Australian heritage brands we are proud of: KingGee, Hard Yakka, NNT, and Workwear Group Uniforms. Owned and backed by Wesfarmers, we are proud to be the trusted partner in workwear. Every day, our diverse and talented team creates world-class workwear that helps someone, somewhere, be a part of something. We strive for the best in ethical production, sustainability, and sourcing, ensuring our workwear isn’t just good for people, but better for the planet too. Our brands are proudly stocked in over 1,000 retail outlets nationwide and we are the go-to uniform solution for some of the most recognisable businesses across Australia and New Zealand, while we rapidly expand internationally.