About Us
World Bboy Battle® (WBBL) is pioneering the evolution of breaking (breakdancing) from an underground art form into a globally recognized professional sport. Founded by Frankie “Sirswift” Hernandez, WBBL combines the authenticity of hip hop with the excitement of live competition, backed by broadcast distribution on ESPN and Tubi.

We’ve created the first-ever Breaking Sports League, with a proprietary 10-element scoring system, real-time Performance Stat Casts, and live play-by-play commentary—making breaking easy to follow, exciting to watch, and inspiring to new generations of fans.

Our Mission
To honor the roots of hip hop while elevating breaking into a professional sports platform that inspires athletes, engages fans, and creates new opportunities for brands to connect with culture.

Our Audience

Core: Ages 18–35 | 65% male | multicultural, urban, and global

Affinities: Hip hop culture, Gen Z & Millennial consumers, mainstream sports fans

Reach: 100M+ media impressions across ESPN, Tubi, YouTube, and social platforms

What We Do

Produce the world’s most competitive breaking sports championships

Create original athlete-driven content and cultural campaigns

Partner with global brands to deliver co-branded activations, live event sponsorships, and media licensing opportunities

Key Milestones

2022: First breaking sports broadcast on ESPN with 73% viewer retention

2025: Launching the Major League Breaking Sports Championships featuring Olympic medalists and world champions

Why Partner With Us
WBBL is where hip hop culture, sports innovation, and brand storytelling meet. We deliver unmatched engagement, cultural relevance, and global reach—all while shaping a new frontier in sports entertainment.

World Bboy Battle

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