We are the leader in short-track dirt racing, focusing on the US and Canada. Our touring series include the World of Outlaws NOS Energy Drink Sprint Cars, World of Outlaws Morton Building Late Models, Super DIRTcar Big Block Modifieds, Summer Nationals and the Summit Racing Equipment Modified Nationals. We sanction 14 different car divisions at over a hundred North American racetracks. We stream events to fans around the world through our DIRTVision service. We promote some of the biggest dirt racing events of the year, such as Super DIRT Week, DIRTcar Nationals and World Short Track Championships.

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Sports

World Racing Group

World Racing Group's headquarters in United States

Brian Carter

Leslie McLean

This department manages and oversees all aspects of broadcast production and related activities.

Broadcast Operations

This department is responsible for planning, coordinating, and executing events to enhance audience engagement and experience.

Event Management

The Marketing and Communications team at World Racing Group is responsible for promoting the company’s events, series, and merchandise through strategic marketing campaigns and public relations initiatives. They create engaging content for various platforms, manage media relations, and boost brand visibility, ensuring that fans are informed and excited about upcoming races and events. By leveraging both traditional and digital marketing strategies, they enhance the overall racing experience and grow the community of dirt racing enthusiasts.

Marketing and Communications

This department focuses on capturing and producing visual content for various mediums.

Media Production

This department oversees the management and execution of all studio production activities.

Studio Production

This department focuses on enhancing customer interactions and ensuring satisfaction throughout their journey.

World Racing Group

Org chart

Teams

Broadcast Operations

Event Management

Marketing and Communications

Media Production

Studio Production

Customer Engagement

Offices

World Racing Group

Org chart

Teams

Broadcast Operations

Event Management

Marketing and Communications

Media Production

Studio Production

Customer Engagement

Offices

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