With a background in marketing and corporate communications, Joan Poon is an experienced professional who has worked in various roles in companies such as WorldFirst, Cartier, and Wow Education International. At WorldFirst, Joan has held positions such as Head of Marketing and Integrated Marketing Specialist, where Joan focused on B2B and B2B2C marketing, growth marketing, product marketing, and GTM strategy. Joan also has experience in events, CRM strategy, partnership marketing, content creation, SEM, and community management. With a strong academic background from Singapore Management University, Joan Poon brings a wealth of knowledge and expertise to their roles in the marketing and communications field.
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