Cendrella Bourjaili

Cendrella Bourjaili serves as the Head of the PLUS Agency at Worldline, where they define the global communication strategy and oversee the internal marketing and communication efforts. Since joining Worldline in 2007, Cendrella has directed strategic communications for significant corporate actions such as IPOs and acquisitions, while managing the organization's brand positioning and digital strategy. Previously, they held the role of Marketing and Communication Manager at ITACK, achieving a substantial revenue increase and leading various marketing initiatives. Cendrella earned a degree in Marketing & Management from the Telfer School of Management at the University of Ottawa and has a background in economic engineering.