Veronica Alava serves as the Head of Presales at Worldline since July 2017, where responsibilities include driving digital transformation in banking and leading high-performing teams in business development and product marketing. With a strong focus on innovative digital strategies involving AI/GenAI, Open Finance, fraud prevention, and digital currencies, Veronica empowers banks through the integration of advanced technologies. Previously, Veronica held roles such as Senior Financial Services Consultant at DXC Technology, where complex projects in investment banking and fraud management were delivered, and as an Investment Banking Analyst at BBVA Corporate & Investment Banking. Veronica's educational background includes a Master of European Studies from Humboldt-Universität zu Berlin and an MBA from the University of Deusto, complemented by an Erasmus Mundus Exchange Program in Brazil.
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