Carla Simpson

Carla Simpson is currently the Director of Pricing at WORLDPAC, where they identify profit opportunities and develop pricing strategies to enhance corporate growth. With prior roles at Safeway, including Director of Pricing & Strategies, Carla has extensive experience in leading pricing initiatives across multiple divisions and stores. They also served as a Certified Motorcycle Safety Instructor at the Central Arizona Motorcycle Riding Academy, demonstrating a diverse skill set. Carla's background in pricing analysis and management has consistently contributed to achieving significant sales and profit increases throughout their career.