Established in 2014 and headquartered in Abu Dhabi, UAE, Worldwide General Trading is a trusted partner for leading global FMCG brands and innovative niche products. In 2024, we proudly became part of Emirates Refreshments Company (ERC), a publicly listed company on the Dubai Financial Market — strengthening our capabilities and market reach.
We believe that strong partnerships are the foundation of sustainable growth. Our curated portfolio includes internationally recognized FMCG leaders and emerging niche brands, chosen for their quality, consumer appeal, and market relevance.
Through strategic collaborations, we deliver these brands to supermarkets, hypermarkets, convenience stores, and specialty retailers across the UAE. We also cater to the diverse needs of the foodservice (HoReCa) sector, supplying premium ingredients and solutions to hotels, restaurants, cafés, and hospitality venues.
From retail shelves to professional kitchens, our products are part of everyday life for consumers across the region — and we are proud to play a key role in their success.

Worldwide UAE

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