Welcome to the new Wourth group. The exciting new home of over 50s fashion & lifestyle.

Wourth Group was established in April 2024 and is the new company name for the group comprising a number of successful lifestyle brands targeting the valuable over 50s consumer.

Our brands include:
WoolOvers - British lifestyle brand, producing quality natural knitwear and more since 1989.
Pure Collection - a timeless edit of premium clothing & accessories, with cashmere at the heart of what we do.
Hotter - dedicated to creating a premium collection of footwear that's packed full of style, comfort and versatility.
Scotts of Stow - from its Cotswolds roots steeped in tradition, Scotts was founded as a homeware brand and offers a vast array of home & garden products.
Thought - championing ethical clothing since 1995; using organic, recycled materials and limited-run collections to reduce waste.
Museum Selection - curating seasonal gifts drawing on art and history and reflecting our rich cultural heritage.
Expert Verdict - curating products designed to solve life's problems, big or small, with product & consumer research at its core.
Roama - Activewear that cares about you and the planet.
Pia Jewellery - bringing together jewellery and accessories capturing life's many moods.
Bloom - the UKs leading silk flower retailer.
Culture Vulture - joyful and crafted finds for your home and lifestyle.

With 4 UK Head Office locations and over 800 colleagues, we are a vibrant and dynamic place to work.  If you want to find out more, please get in touch.

Wourth Group

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