Erica Rykal

Erica Rykal is a strategic Marketing Director with over 10 years of experience in digital marketing, specializing in customer acquisition and retention, marketing automation, and e-commerce. Erica's background includes roles such as Senior Manager of Email at WP Engine and Digital Marketing Manager at EatStreet, where they focused on effective campaign messaging and customer lifecycle journeys. Erica holds a Bachelor of Business Administration in Marketing from the University of Wisconsin-Madison and has a proven track record in various industries, including media, startups, and internet companies.