Joanna Betés is a marketing director at WP Engine, bringing over 15 years of experience in SaaS, Cloud, and AI to their role. With a strong focus on B2B marketing, Joanna has previously held positions including head of strategic campaigns and head of customer retention marketing at Adobe, where they led user-driven, data-informed initiatives. Joanna also worked as a senior marketing manager at S&P Global and held event management roles at Milestone Event Management and LOVE & LORD LTD. They earned a BA Honours in Event Management from Bournemouth University.
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