Mark Allison

Mark Allison is a seasoned executive with extensive experience in sales and leadership across various technology and digital analytics companies. Currently serving as Vice President & GM for APJ at WP Engine since February 2024, Mark oversees the delivery of premier WordPress products and services. Previously, Mark held the position of Vice President for Enterprise Sales at Qualtrics, where leadership focused on driving revenue growth through real-time experience feedback solutions. Mark also served as Vice President Sales for APAC at InMoment, and Managing Director for APAC at Webtrends, fostering business growth and customer success. Additional roles include Country Manager at Coles, various analytics positions at WebTrends and ITV, and a foundation in commercial management at TUI and News International. Mark holds a BSc in Science from the University of Canterbury and has experienced a diverse career path defined by a commitment to technological innovation and market leadership.