Rob Ford is a Senior Sales Operations Analyst at WP Engine since April 2021, with a prior background in various sales operations roles at Santa Fe Relocation from December 2016 to January 2020. During this time, Rob Ford held multiple positions, including UK Consumer Sales Manager, where responsibilities included managing and training sales professionals on Salesforce CRM systems. In earlier roles, Rob Ford created complex reports and dashboards, provided analytical insights, and led a project to enhance the effectiveness of the B2C sector through improvements in Salesforce processes. Previous experience also includes roles in sales operations and customer service at Waitrose while studying for a Bachelor's degree in Business Administration and Management at the University of the West of England.
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