Whitney M. B. has a diverse range of work experience, primarily in digital marketing and management roles. Whitney M. started their career at Target, where they served as an Executive Manager in Human Resources, overseeing the development and performance of over 180 employees.
From there, Whitney moved on to CA Technologies, where they worked as a Senior Analyst in Partner Marketing. In this role, they developed and managed internal and external communications, product launches, and social media initiatives for the global marketing team. Whitney M. also served as the Global Program Manager for the marketing automation tool, CA POP, successfully implementing the platform across multiple regions and languages.
Next, Whitney joined SailPoint as a Global Marketing Manager and later transitioned to the role of Global Partner Marketing Manager. During their time at SailPoint, they significantly extended the company's demand generation strategy and brand awareness internationally, resulting in over $6.5 million in pipeline within the first eight months. Whitney M. also played a key role in building SailPoint's online presence, developing branding assets, and creating compelling content.
Following their tenure at SailPoint, Whitney worked as the Marketing Director at AlertMedia, a role they held for two years. Finally, they joined WP Engine as the Global Demand Generation Manager, then moved up to become the Senior Manager and, most recently, the Director of Digital Marketing.
Overall, Whitney M. B. has extensive experience in leading marketing initiatives, driving demand generation, and implementing successful digital marketing strategies for global companies.
Whitney M. B. completed a Master of Business Administration (MBA) degree from The University of Texas at Austin, between 2019 and 2021. Prior to that, they attended the University of Redlands from 2006 to 2010, earning a Bachelor of Science (B.S.) degree in Global Business. In 2008, they briefly studied Spanish Culture, European Union, Spanish Regionalism, and Level 3 Spanish at Universidad de Salamanca.
October, 2023 - present
June, 2020
May, 2017