Edwin Lau

Edwin Lau currently serves as the Associate Media Activation Director at WPP Media since November 2024. Prior to this role, Edwin held various positions at EssenceMediacom from September 2018 to April 2025, culminating in the role of Senior Media Activation Manager, where leadership of a six-member team in day-to-day Search operations for Google B2B resulted in $30M in revenue for H2 2021. Responsibilities included quarterly planning across multiple Search platforms, collaborating with Google Medialab APAC for performance testing, and managing campaign performance across an array of B2B and B2C clients. Previous experience includes roles at OMD APAC as a Media Planner, and internships at Resolution Media, Paradise Group Holdings, and Resorts World Sentosa. Edwin holds a Bachelor's degree in Business Management with a major in Marketing from Singapore Management University, obtained in 2016.