Patrick Booth is the Director of Insights and Solutions at WPP Media, where they drive strategic data utilization to optimize advanced TV campaign targeting. With expertise in Google Cloud Platform and tools like Looker and Alteryx, Patrick transforms complex datasets into actionable insights and champions data quality and governance. Previously, they held roles as a Consultant at Gerson Lehrman Group and Customer Experience Manager at Virgin Media, focusing on data analysis and customer experience improvements. Patrick earned a Bachelor of Applied Arts in Geography from Ryerson University and has completed additional coursework in computer programming.
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