Alex Dagger is an experienced digital advertising professional currently serving as the Head of Activation for Prime Video at WPP OpenDoor. With nearly 20 years in the industry, Alex has excelled in programmatic strategy, digital media planning, and client service, leading high-performing teams and driving significant revenue growth. They have successfully achieved 90% client satisfaction and demonstrated expertise in leveraging AI-driven technologies to create impactful campaigns. Previously, Alex held leadership roles at 59A and Vizeum, where they developed innovative solutions and built strategic partnerships across the ad tech ecosystem. Alex holds a BSc (Hons) in Multimedia Production from Nottingham Trent University.
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