Archana Ram

Archana Ram currently serves as the Global Media Transformation Leader and Global Client Leader for Hydration at WPP, focusing on media strategy for The Coca-Cola Company since July 2022. Prior experience includes a 15-year tenure at MediaCom, where Archana held various leadership roles including Managing Director & Agency Lead and Media and Content Strategy Leader for Procter & Gamble (P&G). Responsibilities encompassed developing comprehensive media strategies across multiple markets in APAC, leading digital marketing initiatives, and driving collaboration with cross-functional teams. Additional experience includes positions at Beber Silverstein Group and Burgundy Group as a Media Planner. Archana holds a Master's degree in Communication and Media Studies from the University of North Carolina at Charlotte.