Bill Bayer is an experienced media strategist currently serving as the Executive Director of WPP+, where they lead a bespoke media team for the J&J healthcare portfolio. They previously held various senior roles at companies such as GroupM and The Martin Agency, overseeing major brands and building strong client relationships. Bill garnered notable accolades, including a Cannes Bronze Lion and recognition as an Effie Awards judge. They studied Communications at Ithaca College and have a deep interest in healthcare within the evolving marketing landscape.
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