Callum Powell is a dynamic leader specializing in global brand communications, currently serving as the WPP Open X Global Brand PR Lead for Coca-Cola's Sparkling division. With a strong background in both agency and in-house environments, Callum has crafted strategic narratives for renowned brands such as L'Oréal, P&G, Unilever, and BACARDI. Callum's career includes significant roles at Weber Shandwick, L'Oréal, and Ogilvy UK, where they have excelled in brand storytelling and reputation management. Callum earned a Bachelor's degree in Public Relations from Bournemouth University, graduating with first-class honors.
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