Carol Reed

Carol Reed is the Chief Innovation Officer at WPP, where they lead global advisory on Data, AI, and Innovation programs for The Coca-Cola Company. With over 20 years of agency experience in digital marketing and ad tech, they have built trusted relationships with prominent brands and have a proven track record in developing innovative strategies. Carol has played a pivotal role in shaping data strategies that contributed to significant wins for WPP, including the $4 billion Coca-Cola review. They recently earned a postgraduate diploma with distinction in AI for Business from Said Business School at Oxford University and hold a double major bachelor’s degree in International Relations and Chinese Studies from Tufts University. In addition to their professional pursuits, Carol enjoys activities such as oil painting and cooking with their family.