Caroline Sofie Balschmidt

Caroline Sofie Balschmidt currently serves as a Client Partner at VML MAP since January 2024 and has held the position of Open X Global Lead for 1P Consumer Data, CRM & Loyalty at WPP since March 2022. With extensive experience at Wunderman Thompson MAP from November 2013 to January 2024, roles included Client Service Director, Senior Account Director, Senior Project Manager, and Resource Manager, with a focus on technical onboarding and management of the Adobe Marketing Cloud. Past roles also include Marketing Operations Manager at Wunderman Scandinavia and various production assistant positions. Caroline Balschmidt holds multiple degrees from Københavns Universitet - University of Copenhagen, including a Master of Divinity, a Master of Arts in Religion, and a Bachelor’s degree in Theology.