Colby Webb

Colby Webb serves as EVP of Global Operations at WPP Open X since May 2025, focusing on integrating media, creative, and innovation capabilities alongside The Coca-Cola Company. Prior experience includes EVP, Global Business Leader at McCann Worldgroup, where Colby led a successful campaign for Diageo's Smirnoff brand. Colby also held roles as Head of Marketing at Travelzoo, CMO at Wunderman, and various leadership positions at TBWA\Chiat\Day, achieving significant revenue growth and successful brand revitalizations. Colby holds a Bachelor's degree from the University of Miami.