• WPP

CZ

Crystal Zerrenner

Evp, Global Client Growth

Crystal Zerrenner currently serves as EVP, Global Client Growth at WPP since February 2025. Prior to this role, Crystal worked as a Strategic Marketing Consultant at The Beating Heart from May 2024 to February 2025, focusing on enhancing brands' marketing strategies and creativity. From January 2021 to May 2024, Crystal was the Chief Growth Officer at Thinx Inc., where oversight of marketing and commercial strategy led to significant growth for the direct-to-consumer brand and its acquisition by Kimberly-Clark. Crystal's extensive experience at BBDO Worldwide included positions such as Global Chief Marketing Officer and Chief Strategy Officer from May 2011 to January 2021, along with various planning and business development roles. Crystal also contributed to Venables Bell and Partners as a Brand Strategist and served at BBDO West as a Sr. Brand Strategist.

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