Daniela Guzman is a seasoned strategist currently serving as the Senior Director of Strategy at WPP's Brand Experience OpenX since 2024. They have held various influential positions across several leading firms, including Senior Manager of Global Digital & Social Strategy at PepsiCo and Associate Director of Strategy at Ogilvy. Daniela has demonstrated expertise in omnichannel marketing and social strategy, contributing to the success of brands such as Lacoste, British Airways, and Starbucks Rewards. They are furthering their education with certificate programs in Futures Studies & Speculative Design at The New School and Innovation Strategy at Cornell University, alongside holding a Bachelor of Arts in Communication and Media Studies from Universidad del Sagrado Corazón.
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