Derek Heathcote is a seasoned SVP of Strategy who specializes in analyzing consumer trends to develop effective marketing strategies for brands and agencies. Currently at WPP, Derek builds advertising, media, and content studios powered by AI. Previously, Derek served in key roles at notable companies such as Starcom Mediavest Group, Dentsu Aegis Network, and m/SIX, where they led innovative media strategies for clients including Xbox, Airbnb, and Electronic Arts. Derek's expertise in global media planning earned recognition through multiple award-winning campaigns and initiatives. Derek holds a certificate from Northwestern University's 4A's Program of Advanced Advertising Studies.
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