Gary Armitage

Gary Armitage currently serves as the Global Head of Connections Planning at WPP, focusing on Connections Strategies for BAT's non-combustible brands. Prior to this role, Gary held various senior positions, including European Head of Strategy for Mastercard at McCann Worldgroup, where key achievements included leading award-winning campaigns that provided hope to displaced Ukrainians. Other notable roles included Global Head of Strategy for Fujifilm Healthcare and Qatar Airways Group, emphasizing human-centric brand communications and profound social actions. Additional experience encompasses leadership positions at prestigious firms like Ogilvy & Mather, JWT London, Mindshare Worldwide, and Naked Communications, contributing to global strategy development for major clients across diverse industries. Gary holds an education from Harvard Business School.