Henk-Jan Boot currently serves as the Head of Business Intelligence and Leader of Local Systems at WPP, contributing to the EMEA Governance board and the Data & Tech board in the Netherlands since April 2022. Prior to this role, Henk-Jan held several positions at GroupM from October 2011 to April 2022, including Manager of Business Intelligence & Data, where responsibilities encompassed strategic planning, architecture, and stakeholder management. Earlier experience includes roles as Business Intelligence Analyst and Business Analyst at GroupM, Client Leader at MindShare, and Project Manager at Reddion, along with a foundational internship at Sanoma Uitgevers. Henk-Jan holds a Bachelor’s degree in Economics from Inholland University of Applied Sciences, complemented by additional training in online communication.
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