Irupe Canet

Irupe Canet is a seasoned professional in performance marketing with extensive experience in digital media strategy and client management, currently serving as Senior Performance Marketing Manager at WPP for Ford and Lincoln. Previously, at Bateel International, Irupe achieved significant online sales growth and traffic increases as a Senior E-commerce Performance Marketing Strategist. Irupe's background includes key roles at Google, where responsibilities included managing large-scale advertising campaigns and team leadership, alongside positions in campaign optimization and online marketing. Educational credentials encompass a Higher Diploma in Computing Science, multiple MBA degrees, and a Bachelor of Laws. Irupe possesses strong communication and negotiation skills, a proven sales record, and expertise in various marketing technologies.