Jason Gird is the Unified Commerce Lead for the Coca-Cola Company at WPP StudioX Africa, where they focus on transforming commerce and shopper offerings across African markets. With a career rooted in storytelling and strategy, Jason has worked with a diverse range of clients and teams globally, including extensive experience in over 20 African countries and regions like Central America, India, and Singapore. They began their journey in film and advertising, nurturing a passion for creating impactful stories, which they have since integrated into their strategic planning roles, notably at VML and OFyt. Jason holds a Bachelor of Arts in Cinematography and Film/Video Production from the University of Cape Town, as well as a Post Graduate Diploma in Advertising and Marketing from Red & Yellow.
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