Kanika B.

Kanika B. is an experienced global marketer specializing in product and brand marketing for leading technology and FMCG brands. They currently serve as a Senior Strategist at WPP, where they lead Web3 and AI strategies for diverse global clients. With a strong foundation in business and critical thinking, Kanika has successfully developed brand launch and go-to-market strategies for major brands, including Amazon and Nestlé. Their career spans ten years with impactful roles at companies like Nixplay and Britannia Industries, alongside a commitment to fostering diversity and belonging in marketing. Kanika's educational background includes a Bachelor of Business Administration from The University of Hong Kong, alongside studies at prestigious institutions like Yenching Academy of Peking University.