Katie Baxter

Katie Baxter is a seasoned marketing professional with extensive experience in client leadership and integrated marketing strategies. Currently serving as WPP Global Client Lead since January 2018, Katie manages a portfolio of global clients, including General Mills and bp, while also leading global integration efforts for bp's US relationship. Previous roles include EVP, Integrated Team Leader for Walgreens at WPP, and Senior Director of Creative Services at Cadence, Inc., where Katie oversaw experiential marketing initiatives for high-profile brands. With a foundational career at companies like Downtown Partners Chicago, DDB, and JWT, Katie has consistently driven brand strategy and operational excellence, supported by a Bachelor of Arts degree in Mass Communication from the University of Wisconsin-Madison.