Laura Merten is a Solutions Architect and Martech Consultant with over 10 years of experience in professional services, business process outsourcing, and digital transformation within B2B sectors. They have held various leadership roles, including as Martech Solutions Architect at Hogarth and Principal Architect at WPP, where they focus on creative and production. Laura's expertise encompasses CRM rollout, marketing automation, data governance, and analytics, working with tools such as Salesforce, HubSpot, and Power BI. They earned a 2:1 degree in Business Management from the University of St. Andrews.
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