Matt Z.

Matt Z. is a Data Scientist Manager at WPP, where they focus on marketing science, causal inference, and various predictive modeling techniques. Previously, Matt served as a Data Scientist at both LVMH Perfumes & Cosmetics and Unilever, and also held positions as a Machine Learning Algorithm Engineer and intern at Isobar. Matt's expertise encompasses user growth modeling, touchpoint attribution models, and supply chain volume forecasting, reflecting a strong foundation in data-driven marketing strategies.