Michael Hinchliffe is an IT Business Partner for WPP in the EMEA region since January 2021, bringing extensive experience from GTB, where a similar role was held from September 2018 to April 2022, supporting Ford marketing initiatives across 22 markets. Previously, Michael had a long tenure at IBM from 1997 to September 2018, taking on various roles such as Watson & Cloud Platform Architect and Systems Architect, leading technical engagements with global organizations and delivering value through a wide range of IBM's capabilities. Michael began the career as a Siebel CRM Consultant and Contact Centre Solutions Consultant, specializing in integrated solutions for major clients across Europe. Michael holds a 2:1 degree in Business Computing Systems from City University, earned between September 1985 and June 1989.
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