Mukesh Sain is an Associate Director at WPP, specializing in media planning with over 12 years of experience. They excel in ATL planning and have a proven record of executing impactful campaigns in sectors such as FMCG, Confectionery, Finance, and E-commerce. Mukesh has previously held roles at Madison World, ZenithOptimedia Group, and Wavemaker, where they developed full-funnel strategies and optimized media investments. Mukesh earned a Bachelor's Degree in English Language and Literature, a Master's Degree in English, and an MBA in Marketing from recognized institutions. Currently, they manage high-impact campaigns for Reckitt’s Hygiene brands, integrating traditional media expertise with modern planning approaches.
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