Rafa L. is an experienced Advanced Web Analytics Consultant at WPP since December 2023, specializing in tools such as Google Tag Manager, Amplitude, and Adobe Experience Platform. Rafa has been the owner and Data Consultant for datarafa since January 2018, providing comprehensive analytics services to notable clients including JPMorgan Chase and Unilever. Previous roles include Intelligence & Insights Consultant for the 2020 São Paulo Town Hall Campaign at Macfor Full Marketing Digital, Business Analytics & Consumer Insights Head at Matterkind, and Media & Data Connections Head at SOKO. Rafa's expertise also spans various managerial positions at iProspect, OLIVER Agency, and Tribal Worldwide. Academically, Rafa holds multiple degrees including an MBA in Market Communication Management from ESPM and has pursued advanced studies in data analysis at institutions such as Columbia University and The Hong Kong Polytechnic University.
This person is not in the org chart
This person is not in any teams
This person is not in any offices