Shirley B.

Shirley B. is an experienced professional in marketing and strategy, currently serving as the Strategy Director at WPP and as a Strategic Advisor for Pilates ProWorks® since March 2020. Previously, Shirley held the position of Head of Marketing Business Development for Anytime Fitness & Basecamp in China at Self Esteem Brands, LLC, where strategies for market research and brand development were standardized. With a solid background in branding and public relations, Shirley led marketing strategies at Curves, achieving significant growth and franchise expansion. Shirley's expertise extends to social media management, content creation, and client relationship management, demonstrated through roles at HARDCANDY and Loewe. Academic qualifications include a Bachelor's degree in Art/Art Studies from Sichuan University and the University of Winchester.