Simon MacFarlane

Simon Macfarlane is a seasoned professional in technology and transformation, currently serving as VP Global Client Transformation at WPP since August 2023. Prior roles include Executive Director of Technology EMEA at VMLY&R, where Simon led technology-driven customer experience and transformation initiatives, and Industrial Sector iX Lead at IBM iX, focusing on experience-led digital transformation across various industries. Simon's earlier experience encompasses freelance digital strategy consulting, managing partner roles at Cognifide in North America, and business director positions at Wunderman, where strategic consulting and client service were paramount. Education credentials include an MA in Human Rights and a degree in Social Anthropology from the University of Sussex, as well as an Executive Leadership qualification from WPP.