Tom Lancaster

Tom Lancaster is a creative director and design leader based in Mortlake, London, with over 19 years of experience in design and customer experience for global brands. They currently serve as Product Design Director at WPP, while also running their own design practice, Graphic Arts & Type, since 2021. Tom has held leadership roles at notable companies such as British Airways, Sainsbury's, and the Department for Education, in addition to managing high-profile agency projects for brands like The Coca-Cola Company and Ford of Europe. They earned a BA in Design from Goldsmiths College, University of London, and have developed a diverse portfolio that spans various industries including lifestyle, culture, and technology.