Zach Smith

Zach Smith is a seasoned strategist with extensive experience in marketing and communications. Currently serving as the Joint Global Head of Experience Strategy at WPP Open X since May 2023 and as a Senior Partner, Group Strategy Director at EssenceMediacom since January 2023, Zach Smith leads global strategy initiatives for The Coca-Cola Company. Prior to these roles, Zach Smith spent over a decade at MediaCom, advancing from Associate Strategy Director to Senior Partner, Group Strategy Director while focusing on key clients such as Mars Petcare and Anheuser Busch-InBev. Earlier experience includes roles at Optimedia and Haines & Kibblehouse, Inc., starting as an intern and progressing into communications planning. Zach Smith holds a B.A. in Advertising from Penn State University.