Kate Pearson is an experienced digital marketing professional with a strong focus on paid search and YouTube strategies. Currently serving as Director of Paid Search & YouTube at Wpromote since August 2021, Kate has previously held positions as Associate Director and Senior Manager in the same domain. Kate's expertise includes campaign development, execution, and data analysis aimed at enhancing ROI while applying strategic insights across multiple media platforms. Prior roles at Barkley and OMD USA involved leading digital strategy and collaborating with various stakeholders to drive successful campaigns for high-profile clients such as McDonald's. Kate's early career includes roles in social media content creation, marketing consulting, and public relations, complemented by a Bachelor's Degree in Journalism/Strategic Communication from the University of Missouri-Columbia.
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